// James C. Kane

developer (xr, ai, web);

Adidas AR

let abstract = "An athlete’s shoes are part of their story, and the immersive tech team at Paradowski Creative used WebAR to help adidas tell the story of WNBA legend Candace Parker as she launched her signature line and won her 2nd championship in August 2021. Produced in just six weeks, the app includes voiceover from Candace herself alongside immersive, 3D animated storytelling, custom VFX, a Pop-a-Shot mini-game, even original theme music, all happening in her fans’ real-world surroundings, accessible via any mobile device (iPhone 8 min spec)."

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